44 visuals can help bring your vision to life and guide you through the development stages of building your vision into a profitable brand.
Brands who are consistent with their visual identity resonate more effectively with their audience than those who are not. Your visual identity is an exact reflection of your company, so you need to put in the time and research to make sure it’s represented accurately and positively, and that it is in line with your spoken and written messaging.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? Whatever it is, your brand needs to be able to effectively communicate your message to attract potential customers.
The foundation of your brand is your logo. Your website, packaging and promotional materials should all integrate your logo and communicate your brand.