Yo Love & Cole
Yo Love & Cole Cigar Lounge
Full Branding Kit
(Logo design, web development, social media kit, event photography)
Job: Yo Love & Cole Cigar Lounge
(Full Branding Kit)
Yo Love & Cole Cigar Lounge is Grand Prairie’s first Black Woman Owned cigar lounge. The atmosphere is very relaxed and chill as her patrons of cigar enthusiasts come to exhale their stress away.
Main mark used for most applications
Sub-mark variation for horizontal applications
Brand Symbol used for small applications
(square size formatted for Instagram & Facebook)
Social Media Cover Image
The solution for this brand was to use images of nature and peaceful scenery to visually communicate the tagline “Relax, Refresh, Renew.”
The images used for the brand identity is the sub setting over mountains for the company, Daybreak Enterprises and the sun and a fun styled font for the Daybreak Retreat.
The strategy used was to use print media to advertise the annual retreat. A Save The Date flyer is printed and distributed months prior to the event to generate interest and then a second flyer is printed to further push the registration. The Social Media Kit is also used to brand and advertise through Facebook and Instagram. The marketing efforts funnel potential attendees to the website MyDaybreak.net to get more information about the event and to purchase tickets.