Online Starter Kit includes - logo design - 3 page website - Simple online shop
(Logo + Online Shop)
Ramázing Hair is owned by Raven Williams, a Florida based hairstylist. She loves helping her customers grow and maintain healthy hair. She offers hair dressing services by appointment and also creates custom wigs. She chose to focus on selling her pre-made and custom order wigs and needed a way to display her products and services and the options offered for customizing her customer’s orders.
Ramázing Hair’s target audience base is African-American women between the ages of 15-60 with various income ranges.
She needed a way to display information about her services and products. Also the ability to book appointments, receive messages and accept payments.
– WooCommerce set up for cart, checkout and payment processing
– Set up Variable Products for options and price variation
– Webpages included information about the the products and services
– Social Media share buttons
– Mobile Responsive
– Email / Subscription capture
– MailChimp for sending updates and lead warming
– Cart Abandonment automation
The client wanted the look, feel and emotions to communicate that her customer’s will have an amazing hair experience are they use her services and products.
The concept we used for the logo is a silhouette of a woman’s head with her hair flowing into an “R.” The “R” is an uppercase, script font with flowing glyphs. This style helped to integrate into the silhouette image’s hair.
For the colors we used a bold purple to represent luxury and royalty and the gold sparkles represent the “amazing experience” the customer is going to receive. We also used a crown above her head to represent the African-American slang term “your crown” which mean your hair.
Horizontal variation for horizontal applications
Main Logo used for most applications
Brand Symbol used for small applications