Job: Legacy Logistix
Yo Love & Cole Cigar Lounge is Grand Prairie’s first Black Woman Owned cigar lounge. The atmosphere is very relaxed and chill as her patrons of cigar enthusiasts come to exhale their stress away.
Company Main Logo
Horizontal Logo variation for website
The solution for this brand was to use images of nature and peaceful scenery to visually communicate the tagline “Relax, Refresh, Renew.”
The images used for the brand identity is the sub setting over mountains for the company, Daybreak Enterprises and the sun and a fun styled font for the Daybreak Retreat.
The strategy used was to use print media to advertise the annual retreat. A Save The Date flyer is printed and distributed months prior to the event to generate interest and then a second flyer is printed to further push the registration. The Social Media Kit is also used to brand and advertise through Facebook and Instagram. The marketing efforts funnel potential attendees to the website MyDaybreak.net to get more information about the event and to purchase tickets.