The Daybreak Retreat
Full Branding Kit includes:
• Logo design
• Website design
• Graphic design retainer
• Event photography
Daybreak Retreat and MyDaybreak.net
(Full Branding Kit)
Daybreak Enterprises hosts an annual event in Central Florida. The Daybreak Retreat is an event held in Orlando for Christians between the ages of 30 to 60 (kids welcome) and is for men, women, singles, couples and families.
Dr. Dawn Carey, the owner/founder had a “hand to hand” strategy for marketing and selling tickets for the retreat. She printed two sets of postcard flyers for marketing and had print order forms for the sales through out the year. She also had an online brochure set up on Weebly.
She was looking for a way to modernize her process. She needed a way to display information about her event, to sell tickets and accept payments as well as a way to capture emails and send updates to the attendees of the event.
– WooCommerce set up for cart, checkout and payment processing
– Set up Downloadable Product for digital ticket delivery
– Digital Ticket System with QR code scan and numeric tracking
– Webpages included information about the event
– Location Map
– Photo galleries
– Social Media share buttons
– Mobile Responsive
– Email / Subscription capture
– MailChimp for sending updates and lead warming
– Cart Abandonment automation
The client wanted the look, feel and emotions to communicate the relaxing and refreshing feeling of watching the sunrise and the renewing feeling of a new day.
The concept is derived from the first name of the client, Dawn and the name of her company, Daybreak Enterprises. The logo for the company is the sun rising over a mountain range. This symbolizes “Another Beautiful Day!” The color purple represents luxury or royalty.
We used a thick script styled font for the word “retreat” to give a more relaxing, care-free feel to the brand. We used a different image of the sun. This version of the sun is a more fun version with curvier and softer lines.
Graphic Design Retainer: The retainer agreement included various services at a per hour rate. To fully brand the event we’ve help produce branded cups, pens, lanyards, step and repeat banners, branded print order forms, ticket design. Social media banners and flyers.
Horizontal variation for horizontal applications
Main Logo used for most applications
Brand Symbol used for small applications
Post Card Flyers printed on 4″ x 6″ glossy card stock
Promo Lanyard and Name Tag Design
Promotional Cup Design
Business Card and Promo Ink Pen Design
(square size formatted for Instagram & Facebook)
Facebook Cover Image